Visual search, or Lens, allows users to search Pinterest for products and content using part of an image. Pinterest users navigate to the content they like in three ways: through Pinterest’s visual search, the Following feed on their home page, and on the Today tab. Many users will also use it for planning events, like weddings, vacations, and Christmas. However, there are also many Pinterest users that use it for fashion content. Much of the content that can be found on Pinterest is “lifestyle content”, about topics like recipes, pets, travel, and home decor. Often called a social platform, Pinterest is rather a visual search engine. Unlike other social media platforms, Pinterest’s core use is not social interaction, but visual idea-sharing. While traditional Pins are images, Pinterest also allows video sharing using Idea Pins.
Users can add things to their own boards, reshare things that have been pinned on others’ boards, and make their boards public. Links, images, and videos are added to a pinboard by saving the items to a board. Pinterest is a hybrid vision board and wish list.
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